diff --git a/README.md b/README.md
index 19a1dac..c70c66a 100644
--- a/README.md
+++ b/README.md
@@ -10,21 +10,23 @@
 
 ![https://cdn.discordapp.com/attachments/165560751363325952/997386462343462972/pxtwitter.png](https://cdn.discordapp.com/attachments/165560751363325952/997386462343462972/pxtwitter.png)
 
-✅ Embed Videos (Twitter videos, and compatible external providers, such as YouTube)
+:heavy_check_mark: **Embed Videos** (Including Twitter videos and compatible external providers, such as YouTube)
 
-✅ Embed Poll results
+:heavy_check_mark: **Embed Poll results**
 
-✅ Embed Quote tweets (Including their media, if it doesn't conflict with the linked tweet)
+:heavy_check_mark: **Embed Quote Tweets** (Including their media, if it doesn't conflict with the linked tweet)
 
-✅ Replace embedded t.co links with originals
+:heavy_check_mark: **Replace embedded t.co shortener with original links**
 
-✅ Creates media/profile picture color-matching theme-color (looks great on Discord!)
+:heavy_check_mark: **Creates media/profile picture color-matching theme-color** (looks great on Discord!)
 
-✅ Private: We don't save tweets or their media (Outside of Cloudflare caching for speed)
+:heavy_check_mark: **Better privacy: We don't save tweets or their media** (Outside of temporary Cloudflare caching for speed)
+
+--------------------
 
 Here's a little chart comparing features to Twitter default embeds and other embedding services
 
-|                                     | pxTwitter          | Twitter default    | vxTwitter                        | Twxtter                           |
+|                                     | pxTwitter          | Twitter default    | vxTwitter (BetterTwitFix)        | Twxtter (sixFix)                  |
 |-------------------------------------|:------------------:|:------------------:|:--------------------------------:|:---------------------------------:|
 | Embed Tweets / Photos               | :heavy_check_mark: | :heavy_check_mark: | :heavy_check_mark:               | :heavy_check_mark:                |
 | Embed Videos                        | :heavy_check_mark: | :x:¹               | :heavy_check_mark:               | :heavy_check_mark:                |
@@ -37,12 +39,33 @@ Here's a little chart comparing features to Twitter default embeds and other emb
 
 ¹ Discord will attempt to embed Twitter's video player, but it is unreliable
 
-² pxTwitter and vxTwitter both ensure link privacy from the public. vxTwitter still stores all responses in a database / JSON file controlled by the owner. pxTwitter by contrast relies on Cloudflare caching of responses: there is no link store accessible to the owner
+² Neither pxTwitter or vxTwitter have a public embed ledger, for privacy reasons. vxTwitter still stores all responses in a database / JSON file controlled by the owner. pxTwitter by contrast relies on Cloudflare caching of responses: there is no link store accessible to the owner.
 
-Licensed under the permissive MIT license. Feel free to send a pull request!
+--------------------
+
+## Why pxTwitter is better to develop for and deploy
+
+TwitFix and derivatives have quite a few dependencies you need to rely on. You need to set up a server somewhere, install Python, all its dependencies, then either set up `youtube-dl` (more resource intensive) or [beg Twitter for API access](https://twitter.com/dangeredwolf/status/1438983606135832581), and optionally set up a database, otherwise it uses the file system to cache.
+
+pxTwitter was written from the start as a lightweight, TypeScript-based Cloudflare Worker. Cloudflare Workers are completely free for up to 100,000 requests per day, per account. Cloudflare Workers are [fast to set up](https://developers.cloudflare.com/workers/get-started/guide/) and your script is distributed in their datacenters around the world for lower latency.
+
+pxTwitter does not need a database nor a Twitter API key: It takes a similar approach to `youtube-dl` where it pretends to be a logged-out Twitter web user, fetching a guest token and making API requests from there. As far as I can tell, this basically means we have "unlimited" read-only access to Twitter's API, including things they don't expose in their public API, useful for polls and other features.
+
+## Deploy pxTwitter yourself
+
+Clone the repo, install [Node.js](https://nodejs.org/) and run `npm install` in the repo directory. Copy `wrangler.example.toml` to `wrangler.toml` and add your [Cloudflare account ID](https://developers.cloudflare.com/fundamentals/get-started/basic-tasks/find-account-and-zone-ids/), and change the name of your worker if you need to. Authenticate with Cloudflare with `npx wrangler login`, then do `npx wrangler publish` (or `npm run publish`).
+
+[If you have more questions about setting up Cloudflare Workers, check out their Getting Started guide](https://developers.cloudflare.com/workers/get-started/guide/).
+
+Once you're set up with your worker on `*.workers.dev`, [add your worker to your custom domain](https://developers.cloudflare.com/workers/platform/routing/custom-domains/).
+
+--------------------
+
+**Licensed under the permissive MIT license. Feel free to send a pull request!**
 
 ### Things to tackle in the future
 
+- A subdomain to directly link to a tweet's image/video, without embeds (thanks @TheAppleFreak!)
 - Combining multiple images together (would be outside CF Worker)
 - Caching guest token (So we don't have to bother Twitter for one on every request)